Meet the television star of the fledgling 2012 general election campaign: the sad sack.
Two handsome presidential candidates have been displaced by hard-knock folks with unkempt beards and furrowed foreheads. These surrogates wear hooded sweatshirts and baseball caps. They gaze mournfully at vacant lots, chain-link fences, and snowy graveyards. This is not “Morning in America;” this is reality TV at nightfall.
Advertising experts say voters should expect similar casting through November.