As the cable landscape has changed dramatically, so too have the networks’ branding challenges. With choices proliferating and programming blurring, they are increasingly introducing new slogans and logos to set themselves apart.
via Advertising Age – Homepage http://adage.com/article/media/cablers-rebrand-slogans-confuse-customers/235131/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29