The monopoly mindset:Â
The business model that the owners of the metro dailies gravitated toward in the decades after World War II was this: 1) establish monopoly, 2) milk that monopoly. The monopoly was on the delivery of printed advertising messages into homes in a given city or (better) metropolitan area: department store ads, supermarket ads, car dealer ads, and, most of all, classifieds. Notice that I didn’t mention news. That’s because, once a monopoly was established, the editorial content of a newspaper had no detectable impact on its financial success.
via The Daily Dish | By Andrew Sullivan http://andrewsullivan.thedailybeast.com/2012/06/why-newspapers-were-always-doomed.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+andrewsullivan%2FrApM+%28The+Daily+Dish%29