“Today” draws a disproportionate share of morning program ad dollars. The show collected $485 million in ad revenue during the 7 a.m.-to-9 a.m. time slot in 2011, up 6.6% from 2010, according to Kantar Media. “Good Morning America” took in $299 million last year, down 4.9% from 2010.
via NBC News Loses Edge in More Than Just ‘Today’ Show – WSJ.com.