ESPN Sells More Campaign Ads – WSJ.com

Get ready for more political ads to appear on “SportsCenter” this fall.ESPN has come up with a way to sell a bigger portion of its ad time to political campaigns. The sports network has struck a deal with a middleman that will result in more political ads appearing on ESPN programs, including NFL and college football games, in October and November—the critical period before the general election.There is “great demand” for ad time from “political parties and the super-PACs,” said Ed Erhardt, ESPNs president of global customer marketing and sales.

via ESPN Sells More Campaign Ads – WSJ.com.