Mr. Sley says there is only one other major marketer of organic cigarettes: Natural American Spirit, a subsidiary of R.J. Reynolds Tobacco, one of the largest tobacco companies and the maker of Camel, Salem and many other major brands. As Mr. Sley correctly points out, this gives American Spirit less credibility as a truly independent brand, which is probably important to the target customer.
via Pitching an Organic Cigarette for Hipsters – NYTimes.com.