Apple Inc. (AAPL) engineers have been working since 2005 to reinvent TV viewing. Designing the gadget may prove easy compared with convincing media and cable companies to loosen their grip on the television industry.
This battle is nothing like Apple’s previous forays into the music and mobile phone spheres, when the maker of iPods and iPhones negotiated with weakened record labels and a fractured wireless industry. Now the stakes are even higher and the competition tougher.
via Apple TV No IPhone as Talks Bog Down With Media Companies – Bloomberg.