Apple’s debut of its redesigned iPhone will again test its high-stakes strategy of once-a-year upgrades for a product that accounts for about 70% of the company’s profits.
via Advertising Age – Homepage http://adage.com/article/digital/apple-s-iphone-5-selling-10-million-weeks/237128/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29