Campaigns to tweet their take on debate
By Alicia M. Cohn – 10/03/12 05:00 AM ET
The first head-to-head match-up between President Obama and Mitt Romney on Wednesday is also the first presidential debate where both campaigns will be engaged in a virtual showdown on Twitter.
The Twitter debate is crucial not only because it will signal the most memorable moments of the live event, but because the social network is expected to hold the key to which candidate the public believes came out the winner.
“The spin room which traditionally followed the debate will now occur in real time on Twitter,†predicted Peter Greenberg, Twitter’s head of political advertising.
Andrew Rasiej, a digital strategist who has worked for Democratic campaigns, went further, calling traditional spin-doctoring “obsolete.â€
via Campaigns to tweet their take on debate – The Hill's Twitter Room.