President Obama’s campaign has spent more than $300 million on television advertising, according to new figures compiled by sources watching the ad market, an amount that puts him on track to nearly double his own record-breaking spending from the 2008 election cycle.
All told, Obama, Republican Mitt Romney and the various outside groups have poured $759 million into television and radio advertisements alone in an effort to communicate their messages with the tiny fraction of voters who remain undecided with just five weeks to go before Election Day. For the week of October 2 to October 8 alone, the two sides are spending a combined $59 million.
Obama’s spending continues to outpace Romney’s own campaign. This week, Obama will spend $20 million on television spots, including nearly $5 million alone in Florida, $4.3 million in Ohio and $3.9 million in Virginia. Obama spent about $230 million on television advertising during the 2008 cycle. If he continues to spend at this pace – about $20 million per week – Obama’s campaign will end the race at or above $400 million on television alone.Â
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