How presidential campaigns know what you’re reading online

Obama preps for debate while Romney in OhioWhether you like it or not, the Obama and Romney campaigns have been using cookies and data miners to track what you’re up to on the web. You know when those phone jockeys from Obama for America or Romney for President catch you at home working on your fantasy football team? Chances are they probably know all about your fantasy football habits and your voting record and your friends and your porn habits. This is the hyperconnected 21st-century, after all. Even your political machine can be personalized.

via Yahoo! News – Latest News & Headlines http://news.yahoo.com/presidential-campaigns-know-youre-reading-online-010422823.html