It’s become fashionable to complain about the state of online “journalism” as various sites do what needs to be done to boost page views and goose the most-emailed list. Even as we envy all that sweet, sweet traffic, we castigate. We roll our eyes at Gawker’s latest hit job on a beloved pop-culture icon. We tut-tut BuzzFeed’s latest slideshow, a Frankenstein’s monster of memes and photos cribbed from elsewhere.
But as I was angrily banging the Facebook share button recently, I realized something. All these Johnny-come-latelies are rank amateurs compared with The New York Times.
What set me off was an article titled “An Apartment With Guest Potential.” It’s a harrowing 1,100-word tale of a 26-year-old Columbia grad’s struggle to buy a $700,000 Manhattan apartment with her parents’ money. Time was of the essence. As was space. Because, as she said, “something very California is to have friends over to your home where you can host them.”
via Advertising Age – Homepage http://adage.com/article/ken-wheaton/york-times-a-master-trolling/239432/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29