Although 30 seconds of commercial time on the Oscars broadcast sold for $1.65 million to $1.8 million, demand was the strongest “in over a decade,†ABC said.
via NYT > Television http://www.nytimes.com/2013/02/21/business/media/oscars-broadcast-to-rival-super-bowl-as-ad-showcase.html?partner=rss&emc=rss