‘Mad Men’ Recap: Yep, That’s How the Ad Biz Reacted to a 1968 Tragedy


It’s the evening of April 4, 1968, and a ballroom full of New York City advertising executives has just received word that Martin Luther King Jr. has been shot to death. The program they’ve assembled for, naturally, has ground to a halt. But after just a few minutes, the lights are repeatedly dimmed, beckoning the ad folk back to their tables.

Can this depiction on “Mad Men” possibly be how the ad industry really dealt with one of the most horrifying moments of the 20th century, a murder that threatened to destroy the civil-rights movement and push an already-fragile country toward the brink? Did they really think it was enough to have a half-assed assassination intermission, as though on a break during “Bye Bye Birdie”?

Actually, yes.

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