Small-budget marketers from small countries stood tall at the Cannes Lions International Festival of Creativity.
Pereira & O’Dell scored its third Grand Prix in the film category when that jury, in an unusual move, awarded two Grands Prix, one to the Toshiba laptop campaign and one to the single-film “Dumb Ways to Die,” the entry Cannes juries just couldn’t get enough of last week. “Dumb Ways to Die” is an Australian train-safety-themed music video that went viral and inspired karaoke-style parodies; was sold on iTunes; and featured various digital components, including a mobile game.
The festival has only awarded two film Grands Prix once before, in 2008 to Cadbury Dairy Milk’s “Gorilla” spot by Fallon, London, and the “Believe” video-game campaign for Xbox 360/Halo 3 by T.A.G/McCann Worldgroup, San Francisco.
via Advertising Age – Homepage http://adage.com/article/special-report-cannes-2013/dumb-dominates-cannes-lion-hunt/242788/?utm_source=Special%3A%20Cannes%202013&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Special%3A%20Cannes%202013