Twitter is giving a big push to its TV ad targeting feature, which allows brands to send promoted tweets during ad breaks for your favorite shows.
Twitter has announced that its TV ad targeting feature is now available in the U.S. The service, which allows brands to send promoted tweets during TV ads, shows just how important the second screen is to television.
Testing, said Twitter, “reveal[ed] that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone.” Adidas, Holiday Inn Express, Jaguar, and Samsung all acted as guinea pigs.
via Fast Company http://www.fastcompany.com/3014746/where-are-they-now/twitter-makes-tv-ad-targeting-official-in-us