Looking to win more Hollywood followers, Twitter has hired Jennifer Prince, formerly Google’s head of media and entertainment ad sales, to pitch new ways movie and TV marketers can use the social giant’s platform. Prince will lead Twitter’s entertainment sales, based in Santa Monica. Exec officially starts Aug. 19 and reports to Robert Pietsch, director… Read more »
via Variety http://variety.com/2013/digital/news/twitter-lures-top-google-entertainment-ad-sales-exec-exclusive-1200580745/