In an irony almost too rich to be real, AdBlock, the much-discussed browser extension that strips ads from web sites, is about to launch an ad campaign.
Less than a week ago, AdBlock founder Michael Gundlach, posted video asking AdBlock fans to donate money to “bring AdBlock to the world.”
And so far the internet has not let him down, raising over $55,000 dollars to date, far surpassing its original goal of $25,000 dollars. The funds will help AdBlock run conventional online ads, and place a billboard in Times Square as well.
via Advertising Age – Homepage http://adage.com/article/digital/adblock-raises-55-000-anti-advertising-ad-campaign/243980/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital