Washington Redskins owner Dan Snyder used to be able to ride out the storm whenever critics mounted another campaign to get him to change the team name some consider a racist slur against Native Americans.
"Never," is the answer he’s given in the past. But this year, the barrage of criticism — fanned by social media, regular media and advertising — has reached an all-time high, leading some to wonder if the team that plays in Washington will have to plunk down $15 million to change its name.
The Oneida Indian Nation, based in upstate New York, has been making headway with a radio campaign and "ChangeTheMascot.org" website declaring it’s "simply wrong to use the offensive term "Redskins’ to sell anything, much less an NFL team." And Sports Illustrated’s Peter King and USA Today’s Christine Brennan have vowed not to use the word "Redskins" again.
via Advertising Age – Homepage http://adage.com/article/news/redskins-rebrand-cost-15-million/244295/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News