A fortnight after Facebook announced a set of tools aimed to further its pursuit of news, it has now trained its gaze on the medium of television with the aim of loosening Twitter‘s strong grip on TV events by offering up its data––even from private posts––to the U.S.’s four largest networks.
Each week, says the Wall Street Journal, Facebook will release its data to ABC, NBC, Fox and CBS, which shows how many Likes, Comments or Shares a TV episode has inspired on the social network. These results will not be made public.
The firm stresses that the data, which is at this stage pretty basic merely showing how many "actions"––that’s Likes, Comments and Shares––were generated by one episode, and from how many Facebook users, is collected anonymously and shown as a whole. What Facebook is hoping that sets it apart from Twitter is that, it holds a much richer store of personal information on its users than its rival does.
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via Fast Company http://www.fastcompany.com/3018819/where-are-they-now/facebook-steps-up-its-bid-to-take-twitters-tv-audience?partner=rss