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The Discovery Channel kicked off their annual Shark Week week last night with Megalodon: The Monster Shark That Lives. The last two words of that title were particularly telling. See, Carcharocles megalodon was a giant shark -but it is extinct. The show was a “mockumentary” that raised the possibility that C. megalodon may still be alive. Brian Switek at Laelaps puts that idea to rest:  

The fossil record for C. megalodon peters out in sediments about 2 million years old. The only teeth so far found in younger deposits have been reworked from older strata. Furthermore, there are no giant, fresh teeth littering the seafloor, no whale carcasses with distinctive bite marks washing up on shore, and no tangible evidence whatsoever that the shark exists. And all the stories… are just stories. Tales such as those Stead shared are not evidence that C. megalodon or other monster shark lives.

Christie Wilcox at Science Sushi is angry.

Here’s what I don’t get, Discovery: Megalodons were real, incredible, fascinating sharks. There’s a ton of actual science about them that is well worth a two hour special. We’ve discovered their nursery grounds off the coast of Panama, for example. Their bite is thought to be the strongest of all time—strong enough to smash an automobile—beating out even the most monstrous dinosaurs. The real science of these animals should have been more than enough to inspire Discovery Channel viewers. But it’s as if you don’t care anymore about presenting the truth or reality. You chose, instead, to mislead your viewers with 120 minutes of bullshit. And the sad part is, you are so well trusted by your audience that you actually convinced them: according to your poll, upwards of 70% of your viewing public fell for the ruse and now believes that Megalodon isn’t extinct.

And Wil Wheaton thinks Discovery should apologize to its audience.

And then I realized why I was (and am) so angry: I care about education. I care about science. I care about inspiring people to learn about the world and universe around us. Sharks are fascinating, and megalodon was an absolutely incredible creature! Discovery had a chance to get its audience thinking about what the oceans were like when megalodon roamed and hunted in them. It had a chance to even show what could possibly happen if there were something that large and predatory in the ocean today … but Discovery Channel did not do that. In a cynical ploy for ratings, the network deliberately lied to its audience and presented fiction as fact. Discovery Channel betrayed its audience.

Facebook users are upset. In fact, the whole internet is mad about the fake documentary. Some people are calling for a boycott of Shark Week. Did you watch the show? Is this reason to believe that Shark Week has jumped the shark?

POLL: Has Shark Week jumped the shark?

• Yes, the Discovery Channel should be ashamed of themselves.
• Yes, but this is not unexpected, considering their programming the rest of the year.
• No, they can apologize and go back to educational shark offerings.
• No, I enjoyed the show.
• I don’t know! Just show me the answers.

via Neatorama http://www.neatorama.com/2013/08/05/Has-Shark-Week-Jumped-the-Shark/

Call him Citizen Bezos.
With his surprise purchase of the Washington Post, Amazon founder Jeff Bezos has become an instant media mogul with a potential soap box for airing his opinions on contentious issues such as taxes, labor and corporate monopolies.
Insiders speculated yesterday that the tax-hating tech tycoon had…

via NY Post: Business http://www.nypost.com/p/news/business/wapo_could_be_platform_for_bezos_gfEnjJ4FRfujLimV98pqfN?utm_medium=rss&utm_content=Business

Progressive Insurance is acclimating consumers to having their driving habits tracked in exchange for discounts. Now mobile app developer Dash Labs hopes consumers will be willing to divulge even more data it could then sell to insurance firms, automakers, and even use for ad targeting based on driver location. The company counts Foursquare founder Dennis Crowley among its advisers.

The firm is testing its Dash mobile app on around 400 different car models driven by a small number of closed beta participants. Dash pulls data from a small device — the same kind used in Progressive’s Snapshot program — that can be installed under the steering wheel of any vehicle made after 1996. Though typically used by mechanics to diagnose car problems, the devices actually track a variety of data points that can be valuable to drivers and corporations.

The app tracks 300 data points, including the type of vehicle being driven, who’s in it and the time of day she’s driving and vehicle location. The system can even infer why the driver is going where she’s going (is it for work, school, home, or some other purpose?). And, because Dash has a game component that ties into a user’s social accounts, the company can measure that information against Facebook friends, or connections on Foursquare, Instagram and Twitter.

Continue reading at AdAge.com

via Advertising Age – Homepage http://adage.com/article/digital/data-startup-create-automotive-graph/243454/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital