Despite shaky ratings that have marked the end of countless primetime dramas in the past, ABC’s fall entry “Nashville” was recently picked up for another season. Whom might it have have to thank?
His name is Scott Borchetta.
As Big Machine Label Group president-CEO, Mr. Borchetta has the reputation of a betting man in the country-music industry. A race-car-driver-turned-record-executive at Dreamworks, Mr. Borchetta is known for discovering and betting big on the musical talents of many of country music’s biggest stars, including those of a curly haired blonde girl now known by the world as Taylor Swift.
via Advertising Age – Homepage http://adage.com/article/media/big-machine-abc-tv-show-nashville-music/238368/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29