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Obama’s Approach to Big Data: Do As I Say, Not As I Do


One of the keys to success for President Barack Obama’s reelection bid was its masterful use of data. But lost in the hype is this: The administration supports a browser-based do not track system that, if pervasive, would throw a wrench into the data-collection tactics that empowered the campaign.

Even today BarackObama.com features data-tracking cookies from several online ad and analytics firms.

The Mitt Romney and Obama campaigns spent hundreds of thousands of dollars in 2012 on data and related services to enhance their own voter contact information, inform their online and offline messaging and target ads. At the same time, Congress is inspecting the practices of firms that buy, sell and filter consumer data for corporate marketers.

Continue reading at AdAge.com


via Advertising Age – Homepage http://adage.com/article/digital/obama-s-approach-big-data-i-i/238346/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Nike Blasts ‘Offensive’ Allegations in Armstrong Doping Scandal


In an interview with Ad Age, Mark Fabiani, the former White House special counsel hired by cyclist Lance Armstrong, blasted a news report that implicated Nike was involved in a cover-up in a doping scandal.

via Advertising Age – Homepage http://adage.com/article/news/nike-blasts-offensive-allegations-armstrong-scandal/237804/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Behind Facebook’s Emotional Ad From Wieden & Kennedy


As Facebook hits its billionth user, it tapped its first agency of record for an emotional spot titled “Things That Connect.”

via Advertising Age – Homepage http://adage.com/article/digital/facebook-emotional-spot-wieden-kennedy/237569/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Facebook Hits Billionth User, Reveals First Major Ad From Global Agency of Record


Facebook taps Nike’s agency for an ad to celebrate a milestone — and begin a tougher task ahead: finding the next billion Facebook users in emerging markets.

via Advertising Age – Homepage http://adage.com/article/digital/facebook-serves-1-billion-makes-a-video-ad-celebrate/237571/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Apple’s iPhone 5 Seen Selling 10 Million Within Weeks


Apple’s debut of its redesigned iPhone will again test its high-stakes strategy of once-a-year upgrades for a product that accounts for about 70% of the company’s profits.


via Advertising Age – Homepage http://adage.com/article/digital/apple-s-iphone-5-selling-10-million-weeks/237128/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Who are the Most Marketable Athletes?

Who has gold-medal marketing potential once the 2012 Summer Games begin next week in London?

via Advertising Age – Homepage http://adage.com/article/news/marketable-athletes/236237/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Social-Media Strategy for Olympic Athletes: Better Safe Than Sorry

Mind your manners and be careful what you tweet. Athletes competing in the London Olympic Games have been given a laundry list of rules to guide their online behavior.

via Advertising Age – Homepage http://adage.com/article/digital/social-media-strategy-olympic-athletes-safe/236240/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Chick-fil-A Finds Politics Can Be Bad For Its Business


Gay rights and marriage-equality activists, not surprisingly, were outraged by Chick-fil-A President Dan Cathy’s statements to Baptist Press, which illustrated the company’s stance more explicitly than it had done before.

via Advertising Age – Homepage http://adage.com/article/news/chick-fil-a-finds-politics-bad-business/236239/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Through Google Glasses, Babak Parviz Envisions Brighter Future


Babak Parviz spends a lot of time in Silicon Valley as a member of Google X, Google’s innovation lab working with Sergey Brin himself.

via Advertising Age – Homepage http://adage.com/article/creativity-50/creativity-50-2012-babak-parviz-google-glasses/235765/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29

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Pinterest Co-founders Ben Silbermann & Evan Sharp Are All About Image


With 31.9 million global users in May, 5-year-old startup Pinterest has become the object of marketer affection and now boasts a $1.5 billion valuation

via Advertising Age – Homepage http://adage.com/article/creativity-50/creativity-50-2012-ben-silbermann-evan-sharp/235758/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29