User research may indicate that consumers want more choices. Google doesn’t listen–and has rated highest among any other brand out there.
Editor’s note: The following is an excerpt from Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn.
“Focusing is about saying no. You’ve got to say no, no, no. The result of that focus is going to be some really great products where the total is much greater than the sum of the parts.†–Steve Jobs
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