NBC was the only broadcast network to score a ratings touchdown in the fourth quarter, thanks to “Sunday Night Football.” Early in 2013, however, the Peacock is getting tackled.
A drama, “Do No Harm,” was canceled within weeks of its debut. The lead actress of sitcom “Up All Night” is leaving the series in the wake of an NBC decision to rework its premise. The second season of much-ballyhooed “Smash” crashed in the ratings. And Friday nights have been filled entirely with news programs, including the ailing “Rock Center.”
It all points to continued struggles for the once-great NBC and an over-reliance on football that may have implications for the broader TV market.
via Advertising Age – Homepage http://feedproxy.google.com/~r/adage/homepage/~3/FcirO19-TaU/