Not only is Twitter the place where most online conversations are unfolding, it’s also the brand most likely to be mentioned in those conversations.
Research conducted by the social-media analytics firm Infegy — which has ad-agency clients such as MEC and Ogilvy PR — found that Twitter was far and away the most “social brand” of 2012 with mentions in more than 2.8 billion posts. Runners-up Apple and Facebook were far behind, with mentions in roughly 1.1 billion and 1 billion posts, respectively.
The posts examined come from three sources, according to Infegy’s CEO Justin Graves. The Twitter firehose and public Facebook posts (roughly 1 to 2 million each day) account for roughly 60% of the data, while blogs and news sites where people are leaving comments make up the other 40%. Infegy’s web crawler is largely looking for RSS feeds in the latter instance.
via Advertising Age – Homepage http://adage.com/article/digital/twitter-tops-list-2012-s-social-brands/239254/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29