Remember earlier this month, when Apple lost its appeal in the U.K. against Samsung for a High Court ruling earlier this year? Well, on the bottom of the home page of Apple’s U.K. website is a little linky that says “Samsung/Apple judgment.” Click on that and up comes a linguistic masterclass in how to say sorry without, um, saying, er, sorry.
The letter, which will be visible on the site for a month, starts off with the usual legal guff. And the next para is a direct quotation from the judge’s rulings. The iPad, it surmises, is a “cool design.” And then, onto the third, talking about Samsung’s products. They, apparently, “are not cool.” Then there’s more legalese, with a zinger in the final paragraph. We may have lost this one, to paraphrase Apple, but go to Germany, because that’s where Samsung were found guilty of gadget plagiarism. SO THERE. (Samsung are probably too busy celebrating record profits to care.)
Perhaps this is how they should have done it.
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