Gartner predicts raft of fake online reviews by 2014

A recent spate of fake online reviews is just the beginning of a trend, according to Gartner research.

The book publishing world was roiled by the recent disclosure that self-published author John Locke bought Amazon reviews and author Stephen Leather used “sock puppet” accounts to build online buzz  for his books, as GigaOM’s Laura Owen reported earlier. This kerfuffle comes after months of reports about too-good-or-bad-to-be-true restaurant and other reviews on Yelp and other online review sites.

Well, get ready, because it’s just the beginning, according to Gartner, which expects that 10 to 15 percent of all online reviews will be paid for by companies within two years. As companies seek to cash in on consumer time spent on online review sites, Facebook and Twitter, it’s not surprising that companies would try to steer consumer perception of their products.

According to a statement by Gartner senior research analyst Jenny Sussin:

With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages … Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors’ interests in the hope of increasing sales, customer loyalty and customer advocacy through social media ‘word of mouth’ campaigns.

Three years ago, the FTC found that companies paying for rave reviews without disclosing that the reviewer was compensated constitutes deceptive advertising and can be prosecuted. Gartner thinks that means companies will take a proactive role policing reviews that defame their products and services and pressure online sites to remove them. That will give rise to “reputation defense” companies specializing in such practices.

 

via paidContent http://gigaom.com/2012/09/17/gartner-predicts-raft-of-fake-online-reviews-by-2014/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+pcorg+%28paidContent%29

Never Wrong for Long

The perils of “churnalism” and the new Middle East.

via NYT > Most Recent Headlines http://www.nytimes.com/2012/09/18/opinion/18iht-edcohen-never-wrong-for-long.html

Research Suggests That People Who Believe in Luck Are Too Full of Malaise to Exercise [Luck]

Research Suggests That People Who Believe in Luck Are Too Full of Malaise to ExerciseAn unlucky new study courtesy of the Melbourne Institute of Applied Economic and Social Research has found that, on the whole, people who believe in luck — black cats sauntering across their paths, breaking mirrors, walking under ladders, or not simply waiting for all those pennies you dropped in your kitchen to eventually turn heads up — are more likely to live unhealthy lifestyles, since they believe life is just a crazy, random amusement ride with a whole section missing near the end and over which they have absolutely no control. Believing in luck, so this research suggests, is antithetical to bootstraps and rugged self-reliance.

According to Deborah Cobb-Clark, director of the Melbourne Institute, a link exists between people who let themselves buy snake oil to ward off all that black cat crossing guard luck and poor health. In other words, she explains, people are fat because they believe in luck rather than willpower, grit, and whatever other virtue people who spend four hours a day heaving kettlebells overhead and grunting like oxen:

The main policy response to the obesity epidemic has been the provision of better information, but information alone is insufficient to change people’s eating habits. Understanding the psychological underpinning of a person’s eating patterns and exercise habits is central to understanding obesity.

All those overweight people who think they just got stuck with a bad roll of the loaded gene dice are clearly kidding themselves. They just need better access to information, like pamphlets and Nordic personal trainers because thin people, well, just look at them! Clearly they have everything figured out because they’re sinewy enough to slip through wormholes and collect all the secrets of space and time.

Meanwhile, in the gender-specific portion of the study, researchers found that men wanted more often to see real, physical results from exercise, whereas women were content just to know that they were probably going to outlive most men anyway, but with exercise they would live to like a hundred and fifty.

Believers in luck = unhealthier lifestyle [UPI]

Image via CHRISTOPHE ROLLAND/Shutterstock.

via Jezebel http://jezebel.com/5943757/research-suggests-that-people-who-believe-in-luck-are-too-full-of-malaise-to-exercise

Kate Meets Bare-Chested Women

Kate Middleton got the giggles today when she was greeted by a party of bare-chested women on the tiny village of Marau in the Solomon Islands.

via The Daily Beast – Latest Articles http://www.thedailybeast.com/articles/2012/09/17/kate-greeted-by-topless-women-solomon-islands-traditional-dress.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thedailybeast%2Farticles+%28The+Daily+Beast+-+Latest+Articles%29

A cub is born to giant panda at National Zoo

WASHINGTON (AP) — A female giant panda at the Smithsonian’s National Zoo is a mother for the second time, giving birth to a cub….

via AP Top Headlines At 10:10 a.m. EDT http://hosted.ap.org/dynamic/stories/U/US_NATIONAL_ZOO_PANDA?SITE=FLROC&SECTION=HOME&TEMPLATE=DEFAULT

Workers of the World Re-Unite!

The Socialist International’s latest congress in Cape Town turned into a good old tussle between North and South.

via NYT > Most Recent Headlines http://latitude.blogs.nytimes.com/2012/09/17/workers-of-the-world-re-unite/

‘The Queen is Naked’: Italian Magazine Flouts Impending Lawsuit, Publishes More Topless Photos of Kate Middleton [NSFW] [Nsfw]

'The Queen is Naked': Italian Magazine Flouts Impending Lawsuit, Publishes More Topless Photos of Kate Middleton [NSFW]

Thumbing its nose at legal threats made by the royal family, the Italian magazine Chi today went ahead with its promise to publish a multi-page spread featuring topless photos of Kate Middleton taken from the set that first appeared last week in its French sister-publication, Closer.

Despite the announcement that lawyers for the royal family plan to sue the French photographer who captured the Duke and Duchess of Cambridge sunbathing on a terrace in a private villa in Provence, Chi‘s editor, Alfonso Signorini, was unconcerned, tweeting that “not even a direct call from the Queen” would stop the presses.

There are said to be some 200 photos in all, but only 18 were picked for the spread in Chi, which is owned along with Closer by former Prime Minister Silvio Berlusconi’s Mondadori group.

“If I had had more scandalous photos I would have willingly published them,” Signorini told a local newspaper, likely in reference to suggestions that the photo set contained more intimate content. YouPorn.com has gone so far as to offer an “open check” in exchange for the alleged sex photos, but Signorini’s response indicates that none exist.

Still, the photos that do exist are scandalous enough: The Irish Daily Star is facing the possibility of being shut down after it republished a few of Closer‘s photos over the weekend.

“I am very angry at the decision to publish these photographs, and am taking immediate steps to close down the joint venture,” said British media mogul Richard Desmond, whose company, Northern & Shell, co-owner the tabloid with Independent News Media.

Meanwhile, Marina Berlusconi, Silvio Berlusconi’s daughter and Mondadori’s chairwoman, responded to critics of her company by saying the publishing house “did its job” in upholding freedom of the press. In his interview, Signorini responded by saying the Duchess was “not exactly Alice in Wonderland, she should have expected this.”

'The Queen is Naked': Italian Magazine Flouts Impending Lawsuit, Publishes More Topless Photos of Kate Middleton [NSFW]

'The Queen is Naked': Italian Magazine Flouts Impending Lawsuit, Publishes More Topless Photos of Kate Middleton [NSFW]

'The Queen is Naked': Italian Magazine Flouts Impending Lawsuit, Publishes More Topless Photos of Kate Middleton [NSFW]

[photos via AP, Egotastic]

via Gawker http://gawker.com/5943784/the-queen-is-naked-italian-magazine-flouts-impending-lawsuit-publishes-more-topless-photos-of-kate-middleton-%5Bnsfw%5D

A Shift in Strategy in Romney’s Latest Ads

New TV ads from Mitt Romney’s campaign focus on specific ideas to revive the economy, create jobs and reduce the nation’s long-term debt, with less emphasis on assailing President Obama.

via NYT > Most Recent Headlines http://thecaucus.blogs.nytimes.com/2012/09/17/a-shift-in-strategy-in-romneys-latest-ads/

A Case for Watching Movies on a Phone

What’s wrong with watching a movie on a smartphone? David Pogue defends the practice.

via NYT > Most Recent Headlines http://pogue.blogs.nytimes.com/2012/09/17/a-case-for-watching-movies-on-a-phone/

jakeadelstein September 17, 2012 at 11:03AM

@jakeadelstein: Senkaku Islands & China: The Coast Guard Agent Who Tried To Rescue Japan: A Humble Hero http://t.co/TEEdd2T3