Tag: ifttt

Condé Nast’s official World Trade Center move-in date looms nearer: Well, it’s in January 2015, but a lot of preparations need to be made, obviously.

WWD reports that in an internal memo sent to staff, CEO Chuck Townsend outlined what to expect in the new building. And if you believe the publishing myth that building floor assignments matter — they do, they really do — these initial details speak volumes:

Vanity Fair and The New Yorker, the old-guard, good old boys’ clubs, will inhabit floors 41 and 40 and 39 and 38, respectively — just levels below the executive floor on 42. W — which has always been at Condé’s Third Avenue satellite building rather than at 4 Times Square — finally gets a spot in the mothership, but it will share the 32nd floor with Golf Digest.

The fashion power-grouping, including pet projects of Anna Wintour, will be found in the 20s: Glamour, Lucky, and GQ are on 30, 29, and 28, respectively, while Vogue editorial is on 25, directly above the photo studio. (The editorial and publishing teams of Teen Vogue, Details, and Architectural Digest  are sprinkled on various floors, with the publishing teams of more major brands.)

Don’t read too much into the Golf Digest cohabitation, W. Because really, the only floors that truly matter are the “remarkable amenity floors on 34 and 35” just two floors up. Townsend writes that those floors are “connected by an extraordinary spiral staircase” and house a reception area, conference center, library, art gallery, private dining room, the cafeteria, and an after-hours café.

Read more posts by Allison P Davis

Filed Under: conde nast
,vogue
,one world trade center
,relocations
,magazines
,publishing
,hierarchy in the sky

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New Hampshire state representative J.R. Hoell has introduced state legislation that will require police departments to get approval from citizens at a town hall meeting before they buy military-style gear.

via Boing Boing http://ift.tt/N9YQQ9

Security forces have temporarily halted a push to take over Kiev ‘s main protest camp.

via Yahoo News – Latest News & Headlines http://ift.tt/1jPAyc9

“Don’t be creepy” is the new “Don’t be evil.” Google’s face computer, Glass, is still only available to a small pilot program of “Explorers” willing to pay $1,500 for the early-adopter privilege, and already they’re getting a bum rep as pompous, inconsiderate tools. (The preferred portmanteau, “Glasshole,” turns up 357,000 results on … Google.) And lest the negative stereotype eclipse the flashy product’s full launch, Google has gone on the offensive this week with a list of “Do’s and Don’ts” that culminates in please, don’t be a Glasshole.

Don’t:

Be creepy or rude (aka, a “Glasshole”). Respect others and if they have questions about Glass don’t get snappy. Be polite and explain what Glass does and remember, a quick demo can go a long way. In places where cell phone cameras aren’t allowed, the same rules will apply to Glass. If you’re asked to turn your phone off, turn Glass off as well. Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.

Other tips include “Ask for permission” — “Standing alone in the corner of a room staring at people while recording them through Glass is not going to win you any friends” — and “Don’t Glass-out,” or get too into your Her-style device. “If you find yourself staring off into the prism for long periods of time you’re probably looking pretty weird to the people around you,” Google admits. “So don’t read War and Peace on Glass.” Or, if these things are potentially an issue for you, maybe just don’t buy Glass at all?

Read more posts by Joe Coscarelli

Filed Under: technology
,google glass
,assholes
,glassholes
,the future

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After a period of recession during which Americans were drinking less beer, Americans are once again drinking plenty of beer. But the millennial generation is not drinking enough beer. That is where a multibillion-dollar international brewing conglomerate’s marketing team comes in.

Millennials are young, hip, and in search of authenticity, which generally means, in practice, "new things to buy." (Millennials are greedy little materialists.) How can a big beer company that sells fuddy-duddy old brands like Miller and Coors appeal to these hip young influencers? By getting them drunker.

What we mean is, ah, by running commercials "set at night, in gritty, urban landscapes," in order to communicate to these savvy young drinkers that MillerCoors’ new Miller Fortuneâ„¢ brand of beer carries the same level of sophistication and taste that the cocktails did on that TV show "Mad Men" that so many millennials watch. Another thing that Miller Fortuneâ„¢ brand beer carries is seven motherfucking percent alcohol, so after three or four Miller Fortuneâ„¢ brand beers, members of the millennial generation will themselves be carried out of the bars they’re in and deposited on the sidewalks of the surrounding gritty, urban landscapes.

"Spirits has done a good job of getting the hearts and minds of legal-drinking-age millennials, portraying offerings as more sophisticated," [MillerCoors chief marketing officer Andy England] added. "Enter Miller Fortune."

Enter Miller Fortune. This whole god damn article is thoroughly hilarious and we highly recommend reading it all. If you’re a millennial you’ll probably think it’s cool.

[Pic via]

via Gawker http://ift.tt/1oRTh7K