One of the keys to success for President Barack Obama’s reelection bid was its masterful use of data. But lost in the hype is this: The administration supports a browser-based do not track system that, if pervasive, would throw a wrench into the data-collection tactics that empowered the campaign.
Even today BarackObama.com features data-tracking cookies from several online ad and analytics firms.
The Mitt Romney and Obama campaigns spent hundreds of thousands of dollars in 2012 on data and related services to enhance their own voter contact information, inform their online and offline messaging and target ads. At the same time, Congress is inspecting the practices of firms that buy, sell and filter consumer data for corporate marketers.
via Advertising Age – Homepage http://adage.com/article/digital/obama-s-approach-big-data-i-i/238346/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29