Tag: Rebecca J. Rosen

Those were the days.

Reuters

The year is 2012, and candidates are all but required to have some sort of “social-media strategy.” The numbers of followers they’ve racked up on Facebook, Twitter, and Instagram stand as rough barometers of the campaigns’ health. But just two presidential election cycles ago, Facebook was only available on a handful of campuses and Twitter and Instagram were years away from existing. Online social networking was all quite new.

In those heady days, one candidate, John Kerry, decided early on in the campaign to embrace the social network of the day: Friendster. The other, George W. Bush, took a more conservative approach. As Bloomberg Businessweek reported in March of 2004:

The informally anointed Democratic candidate for President and the North Carolinian who many experts think could wind up as his running mate [John Edwards] recently joined networking Web site Friendster.com, whose visitors create profiles of themselves and connect with various virtual communities of like-minded people. Friendster, whose 5.5 million registrants are 27 years old, on average, is a logical place to find the young voters that former Vermont Governor Howard Dean attracted to his party until his candidacy ended.

The article goes on to describe the candidates’ profiles — Kerry portraying himself as a fun-loving, Hostess-chocolate-cupcake-eating everyman, and Edwards repeating his well-worn autobiography in the About Me section: “I was born 50 years ago and grew up in a tiny mill village named Robbins, N.C. For nearly 20 years I was a lawyer fighting for people like you against big insurance companies and big corporations.”

At least as of the publication of that piece, Bush was yet to create his own Friendster account. Bloomberg Businessweek reported, “President George W. Bush declined an invitation to join. A campaign spokeswoman says Friendster doesn’t fit in with his Internet strategy.” Later on, however, it seems he did finally jump on the social-networking bandwagon — by joining MySpace.

via Technology : The Atlantic http://www.theatlantic.com/technology/archive/2012/09/that-time-when-john-kerry-reached-out-to-voters-on-friendster/262333/

The story of an 18th-century voyage to a remote island in the Pacific, in the hopes of pinning down the distance between the Earth and the sun

James Cook’s measurements of the 1769 transit of Venus. (NASA)

Tomorrow, the planet Venus will glide across the face of the sun and all around the world people will gather to watch. For 21st-century observers, the event — known as the transit — is a chance to see the orbits of the solar system at work as they come into a momentary alignment. Another transit will not occur until 2117. Unless you are very young and plan to live for a very, very long time, this is it for you.

Miss out now and you’ve lost your chance. But that pressure is nothing — nothing — compared to the pressure on British Captain James Cook and the crew of the HMB Endeavour, as they set sail in 1768 to reach Tahiti in time to watch the 1769 transit. It was their hope that accurate measurements of the transit could finally give scientists the data they needed to answer one of the big questions in astronomy at that time: Just how far away was the Earth from the sun? If they could answer that, they could calculate the size of the solar system as a whole.

The ship set sail in August of 1768 in anticipation of the transit that would occur the following June. Their destination was Tahiti, a tiny island of about 400 square miles that had become known to Europeans only one year earlier. It was a dangerous mission: “We … took our leave of Europe for heaven alone knows how long, perhaps for Ever,” wrote Joseph Banks, a young botanist on board the ship.

At the time, astronomers knew six of the planets in orbit around the sun (Mercury, Venus, Earth, Mars, Jupiter, and Saturn) and they knew, basically, the relative distances among them — for example, that Jupiter was five times farther than the Earth from the sun. But absolute distances — kilometers or miles — were as yet unknown. A century earlier, Edmund Halley (of Halley’s Comet fame) had developed a trigonometric method for getting the absolute distance, a formula that was simplified by French astronomer Joseph-Nicolas Delisle. The only catch was, they needed data from a transit, and there wasn’t going to be one until 1761.

The transit of 1761 came and … went. The data collected during the transit wasn’t very good, due to weather, logistics, and observers’ inexperience. Thankfully, they only needed to wait eight years until another transit, and this time they would be ready. They had to be, because the next one wasn’t going to happen for another 105 years — meaning, all of the astronomers alive in 1769 would go to their graves not knowing the answer to one of the biggest questions in their field.

And so they sailed; they sailed for eight months, making landfall in April of 1769, leaving them two months to set up their observatory. Other teams were making similar preparations in Philadelphia, St. Petersburg, the Hudson Bay, and Baja, California (two solid observation points were required for Halley and Delisle’s formula). Cook’s team had lost six of its 94 men en route, but, the rest had made it in time. “At this time we had but very few men upon the Sick list … the Ships compney had in general been very healthy owing in a great measure to the Sour krout,” Cook wrote.

For two months they waited, and then, finally, the day came. Cook described it in his journal:

This day prov’d as favourable to our purpose as we could wish, not a Clowd was to be seen the Whole day and the Air was perfectly clear, so that we had every advantage we could desire in Observing the whole of the passage of the Planet Venus over the Suns disk: we very distinctly saw an Atmosphere or dusky shade round the body of the Planet which very much disturbed the times of the contacts particularly the two internal ones.

But, something was wrong. The different observers in Tahiti were looking at the same transit, but getting different measurements for the exact time that Venus “touched” the sun. “We differ’d from one another in observing the times of the contacts much more than could be expected,” he wrote.

The problem was right there in Cook’s description, that “dusky shade round the body of the Planet.” That dusky shade — the result of the haziness of Venus’s atmosphere and the “black drop effect” (you know, when you pinch your fingers together in front of a bright light and they seem to connect before they actually do) — crushed the possibility of observations precise enough to calculate the absolute distances. The same was true not just for Cook and his crew in Tahiti, but for all of the missions around the world.

In mid July the HMB Endeavour left Tahiti. Over the next two years, the crew explored the Pacific Ocean, with many suffering from scurvy and other diseases along the way. They returned to England in July of 1771. Nearly half of the original crew had died. And science would have to wait. More than a century later, when the next transit of Venus occurred, the questions of absolute distance were still open.

The Endeavour is beached in Australia following a collision with the Great Barrier Reef. (National Library of Australia)

In preparation for the 1874 and 1882 transits, scientists again fanned out across the globe, this time aided not just with telescopes, but cameras as well. With some 1,400 photographs resulting from the 1882 transit, astronomer William Harkness was able to pin the distance from the Earth to the sun to a distance of 92,797,000 miles plus or minus 59,700 miles. Still, more precise measurements would have to wait — again: The next transit wasn’t going to come until 2004.

But it didn’t take that long. Before 2004, new scientific tools and methods such as radar and telemetry from spacecraft enabled scientists to be a bit more precise: 92,955,807.273 miles. That’s a specificity that Cook and his men could have only dreamed of — and indeed they did.

via Technology : The Atlantic http://www.theatlantic.com/technology/archive/2012/06/for-scientists-of-the-18th-century-the-transit-of-venus-was-their-final-chance-to-measure-the-solar-system/258013/