Posted on

Does Google Glass Have A Branding Problem? Marketing Experts Map Steps To Mainstream Success

Still in its test phase, Google Glass may be dorked to death before it gets the opportunity to take off. Here, marketing players from a range of agencies provide their assessment of Glass’s chances and some suggestions for paving the way to mainstream success.

Google’s much-hyped wearable computer, Google Glass, has been touted by the tech elite as one of the leaps forward of recent times, but those same elites may hobble mainstream adoption of the device.

While privacy concerns have blossomed (the device may be on its way to being banned at a number of locations), it may comfort those worried that we are all about to become spies for Google that the early adopters of Google Glass are helping to give it an image problem it might not recover from.

Read Full Story

    

via Fast Company http://www.fastcocreate.com/1682956/does-google-glass-have-a-branding-problem-marketing-experts-map-steps-to-mainstream-success?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29

Posted on

Mind The (Income) Gap: See New Yorkers’ Wealth Broken Down By Subway Stop

The New Yorker illustrates economic inequality with a data-packed subway map.

Income inequality has been one of the defining problems of the modern era and a central issue in political discourse over several elections. And if some New Yorkers think that this issue, like obesity, is more pressing in the “real” America, a new infographic offers a clear view of the gap between the richest and poorest.

A New Yorker infographic created by designer and illustrator Larry Buchanan uses a simple mechanism to depict income disparity across the five boroughs of New York–the MTA subway system. Click on any NY subway line to see an instant, graphic picture of the income levels at each stop on each line and the giant swings from, say, Tribeca to Marcy Ave in Brooklyn.

Read Full Story

    

via Fast Company http://www.fastcocreate.com/1682801/mind-the-income-gap-see-new-yorkers-wealth-broken-down-by-subway-stop?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29