{"id":1485,"date":"2012-10-04T08:33:09","date_gmt":"2012-10-04T12:33:09","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=1485"},"modified":"2012-10-04T08:33:09","modified_gmt":"2012-10-04T12:33:09","slug":"behind-facebooks-emotional-ad-from-wieden-kennedy","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2012\/10\/04\/behind-facebooks-emotional-ad-from-wieden-kennedy\/","title":{"rendered":"Behind Facebook&#8217;s Emotional Ad From Wieden &#038; Kennedy"},"content":{"rendered":"<p><a href=\"http:\/\/adage.com\/article\/media\/facebook-s-emotional-ad-wieden-kennedy\/237569\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/gaia.adage.com\/images\/bin\/image\/rightrail\/Rebecca-Van-Dyck.jpg?resize=255%2C237\" width=\"255\" height=\"237\" alt=\"\"><br \/><\/a>As Facebook hits its billionth user, it tapped its first agency of record for an emotional spot titled &#8220;Things That Connect.&#8221;<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/feedads.g.doubleclick.net\/~ah\/f\/25t2ja99s3sunipr69km7tmv80\/300\/250#http%3A%2F%2Fadage.com%2Farticle%2Fmedia%2Ffacebook-s-emotional-ad-wieden-kennedy%2F237569%2F\" width=\"100%\" height=\"250\" frameborder=\"0\" scrolling=\"no\" marginwidth=\"0\" marginheight=\"0\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/adage\/homepage\/~4\/xBNWE7xND8k\" height=\"1\" width=\"1\"><\/p>\n<p>via Advertising Age &#8211; Homepage <a href=\"http:\/\/adage.com\/article\/digital\/facebook-emotional-spot-wieden-kennedy\/237569\/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29\">http:\/\/adage.com\/article\/digital\/facebook-emotional-spot-wieden-kennedy\/237569\/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Facebook hits its billionth user, it tapped its first agency of record for an emotional spot titled &#8220;Things That Connect.&#8221; via Advertising Age &#8211; Homepage http:\/\/adage.com\/article\/digital\/facebook-emotional-spot-wieden-kennedy\/237569\/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[50,75,6],"class_list":["post-1485","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-author-unknown","tag-advertising-age-homepage","tag-ifttt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-nX","jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=1485"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1485\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=1485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=1485"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=1485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}