{"id":1685,"date":"2012-11-19T08:06:41","date_gmt":"2012-11-19T13:06:41","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=1685"},"modified":"2012-11-19T08:06:42","modified_gmt":"2012-11-19T13:06:42","slug":"the-big-machine-behind-nashville","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2012\/11\/19\/the-big-machine-behind-nashville\/","title":{"rendered":"The Big Machine Behind &#8216;Nashville&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/adage.com\/article\/news\/big-machine-nashville\/238368\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/gaia.adage.com\/images\/bin\/image\/x-large\/0521p10-abc-nashville.jpg?resize=400%2C250\" width=\"400\" height=\"250\" alt=\"\"><br \/><\/a><\/p>\n<p>Despite shaky ratings that have marked the end of countless primetime dramas in the past, ABC&#8217;s fall entry &#8220;Nashville&#8221; was recently picked up for another season. Whom might it have have to thank?  <\/p>\n<p>His name is Scott Borchetta. <\/p>\n<p>As Big Machine Label Group president-CEO, Mr. Borchetta has the reputation of a betting man in the country-music industry. A race-car-driver-turned-record-executive at Dreamworks, Mr. Borchetta is known for discovering and betting big on the musical talents of many of country music&#8217;s biggest stars, including those of a curly haired blonde girl now known by the world as Taylor Swift.<\/p>\n<p><a href=\"http:\/\/adage.com\/article\/news\/big-machine-nashville\/238368\/\">Continue reading at AdAge.com<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/feedads.g.doubleclick.net\/~ah\/f\/25t2ja99s3sunipr69km7tmv80\/300\/250#http%3A%2F%2Fadage.com%2Farticle%2Fnews%2Fbig-machine-nashville%2F238368%2F\" width=\"100%\" height=\"250\" frameborder=\"0\" scrolling=\"no\" marginwidth=\"0\" marginheight=\"0\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/adage\/homepage\/~4\/umJoj8QdTWU\" height=\"1\" width=\"1\"><\/p>\n<p>via Advertising Age &#8211; Homepage <a href=\"http:\/\/adage.com\/article\/media\/big-machine-abc-tv-show-nashville-music\/238368\/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29\">http:\/\/adage.com\/article\/media\/big-machine-abc-tv-show-nashville-music\/238368\/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite shaky ratings that have marked the end of countless primetime dramas in the past, ABC&#8217;s fall entry &#8220;Nashville&#8221; was recently picked up for another season. Whom might it have have to thank? His name is Scott Borchetta. As Big Machine Label Group president-CEO, Mr. Borchetta has the reputation of a betting man in the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/gabrielsnyder.com\/notes\/2012\/11\/19\/the-big-machine-behind-nashville\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Big Machine Behind &#8216;Nashville&#8217;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[764,75,6],"class_list":["post-1685","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-adageeditoradage-com-tricia-despres","tag-advertising-age-homepage","tag-ifttt"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-rb","jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=1685"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1685\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}