{"id":1879,"date":"2013-01-18T09:00:46","date_gmt":"2013-01-18T14:00:46","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=1879"},"modified":"2013-01-18T09:00:46","modified_gmt":"2013-01-18T14:00:46","slug":"twitter-tops-list-of-2012s-most-social-brands-with-2-8b-mentions","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/01\/18\/twitter-tops-list-of-2012s-most-social-brands-with-2-8b-mentions\/","title":{"rendered":"Twitter Tops List of 2012’s Most ‘Social Brands’ With 2.8B Mentions"},"content":{"rendered":"

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Not only is Twitter the place where most online conversations are unfolding, it’s also the brand most likely to be mentioned in those conversations.<\/p>\n

Research conducted by the social-media analytics firm Infegy — which has ad-agency clients such as MEC and Ogilvy PR — found that Twitter was far and away the most “social brand” of 2012 with mentions in more than 2.8 billion posts. Runners-up Apple and Facebook were far behind, with mentions in roughly 1.1 billion and 1 billion posts, respectively. <\/p>\n

The posts examined come from three sources, according to Infegy’s CEO Justin Graves. The Twitter firehose and public Facebook posts (roughly 1 to 2 million each day) account for roughly 60% of the data, while blogs and news sites where people are leaving comments make up the other 40%. Infegy’s web crawler is largely looking for RSS feeds in the latter instance.<\/p>\n

Continue reading at AdAge.com<\/a><\/p>\n

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via Advertising Age – Homepage http:\/\/adage.com\/article\/digital\/twitter-tops-list-2012-s-social-brands\/239254\/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adage%2Fhomepage+%28Advertising+Age+-+Homepage%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Not only is Twitter the place where most online conversations are unfolding, it’s also the brand most likely to be mentioned in those conversations. Research conducted by the social-media analytics firm Infegy — which has ad-agency clients such as MEC and Ogilvy PR — found that Twitter was far and away the most “social brand” … <\/p>\n

Continue reading “Twitter Tops List of 2012’s Most ‘Social Brands’ With 2.8B Mentions”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[75,814,6],"class_list":["post-1879","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-advertising-age-homepage","tag-cdeloadage-com-cotton-delo","tag-ifttt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-uj","jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=1879"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1879\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=1879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=1879"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=1879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}