{"id":1957,"date":"2013-01-29T09:46:39","date_gmt":"2013-01-29T14:46:39","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=1957"},"modified":"2013-01-29T09:46:39","modified_gmt":"2013-01-29T14:46:39","slug":"from-phones-to-tablets-26-apple-designs-that-never-came-to-be","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/01\/29\/from-phones-to-tablets-26-apple-designs-that-never-came-to-be\/","title":{"rendered":"From Phones To Tablets: 26 Apple Designs That Never Came To Be"},"content":{"rendered":"
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In Design Forward<\/em>, frog design\u00e2\u20ac\u2122s founder, Hartmut Esslinger, recounts the inspirations and process behind the computers that revolutionized consumer electronics.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Editors\u00e2\u20ac\u2122 note: The following is an excerpt from <\/em>Design Forward: Creative Strategies for Sustainable Change<\/a> (<\/em>Arnoldsche Art Publishers<\/em><\/a>), edited by Hermut Esslinger. <\/p>\n

In 1982, Apple was in its sixth year of existence, and Steve Jobs, Apple\u00e2\u20ac\u2122s cofounder and Chairman, was twenty-eight years old. Steve, intuitive and fanatical about great design, realized that the company was in crisis. With the exception of the aging Apple IIe, the company\u00e2\u20ac\u2122s products were failing against IBM\u00e2\u20ac\u2122s PCs. And they all were ugly, especially the Apple III and soon-to-be-released Apple Lisa. The company\u00e2\u20ac\u2122s previous CEO, Michael Scott, had created different \u00e2\u20ac\u0153business divisions\u00e2\u20ac\u009d for each product line, including accessories such as monitors and memory drives. Each division had its own head of design and developed its product line any way it wanted to. As a result, Apple\u00e2\u20ac\u2122s products shared little in the way of a common design language or overall synthesis. In essence, bad design was both the symptom and a contributing cause of Apple\u00e2\u20ac\u2122s corporate disease. Steve\u00e2\u20ac\u2122s desire to end this disjointed approach gave birth to a strategic design project that would revolutionize Apple\u00e2\u20ac\u2122s brand and product lines, change the trajectory of the company\u00e2\u20ac\u2122s future, and eventually redefine the way the world thinks about and uses consumer electronics and communication technologies.<\/p>\n

Read Full Story<\/a><\/p>\n

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via Fast Company http:\/\/www.fastcodesign.com\/1671718\/from-phones-to-tablets-26-apple-designs-that-never-came-to-be?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In Design Forward, frog design\u00e2\u20ac\u2122s founder, Hartmut Esslinger, recounts the inspirations and process behind the computers that revolutionized consumer electronics. Editors\u00e2\u20ac\u2122 note: The following is an excerpt from Design Forward: Creative Strategies for Sustainable Change (Arnoldsche Art Publishers), edited by Hermut Esslinger. In 1982, Apple was in its sixth year of existence, and Steve Jobs, … <\/p>\n

Continue reading “From Phones To Tablets: 26 Apple Designs That Never Came To Be”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[446,838,6],"class_list":["post-1957","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-fast-company","tag-hartmut-esslinger","tag-ifttt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-vz","jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}