{"id":2458,"date":"2013-04-11T10:01:24","date_gmt":"2013-04-11T14:01:24","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=2458"},"modified":"2013-04-11T10:01:24","modified_gmt":"2013-04-11T14:01:24","slug":"how-to-capitalize-on-your-brands-unplanned-star-turn-on-mad-men","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/04\/11\/how-to-capitalize-on-your-brands-unplanned-star-turn-on-mad-men\/","title":{"rendered":"How to Capitalize on Your Brand’s Unplanned Star Turn on ‘Mad Men’"},"content":{"rendered":"

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<\/a><\/p>\n

It seems almost unfair: Big brands like Lincoln Motor Co. and Johnnie Walker laid out big bucks for commercial time during the season premiere of “Mad Men,” but Koss Corp. slipped into the script without paying a cent. And there was no DVR-powered skipping through the headphone-maker’s airtime, either.<\/p>\n

The downside for Koss, of course, was a total absence of control.<\/p>\n

Koss, the Milwaukee-based company, only learned it was being used at the last minute and had absolutely no say on the matter. Like other brands written into “Mad Men”‘s universe, its executives didn’t see the episode before it aired or have any input on a script that used Koss in a central way: to allow Peggy Olson to show off her creative and crisis-management chops. <\/p>\n

Continue reading at AdAge.com<\/a><\/p>\n

via Advertising Age – Homepage http:\/\/adage.com\/article\/media\/koss-headphones-capitalized-mad-men-role\/240796\/?utm_source=Media&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge\/Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It seems almost unfair: Big brands like Lincoln Motor Co. and Johnnie Walker laid out big bucks for commercial time during the season premiere of “Mad Men,” but Koss Corp. slipped into the script without paying a cent. And there was no DVR-powered skipping through the headphone-maker’s airtime, either. The downside for Koss, of course, … <\/p>\n

Continue reading “How to Capitalize on Your Brand’s Unplanned Star Turn on ‘Mad Men’”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[75,6,935],"class_list":["post-2458","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-advertising-age-homepage","tag-ifttt","tag-mattcreamergmail-com-matthew-creamer"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-DE","jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}