{"id":2711,"date":"2013-05-15T22:46:06","date_gmt":"2013-05-16T02:46:06","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=2711"},"modified":"2013-05-15T22:46:06","modified_gmt":"2013-05-16T02:46:06","slug":"does-google-glass-have-a-branding-problem-marketing-experts-map-steps-to-mainstream-success","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/05\/15\/does-google-glass-have-a-branding-problem-marketing-experts-map-steps-to-mainstream-success\/","title":{"rendered":"Does Google Glass Have A Branding Problem? Marketing Experts Map Steps To Mainstream Success"},"content":{"rendered":"
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Still in its test phase, Google Glass may be dorked to death before it gets the opportunity to take off. Here, marketing players from a range of agencies provide their assessment of Glass\u00e2\u20ac\u2122s chances and some suggestions for paving the way to mainstream success.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Google\u00e2\u20ac\u2122s much-hyped wearable computer, Google Glass, has been touted by the tech elite as one of the leaps forward of recent times, but those same elites may hobble mainstream adoption of the device.<\/p>\n

While privacy concerns have blossomed (the device may be on its way to being banned at a number of locations<\/a>), it may comfort those worried that we are all about to become spies for Google that the early adopters of Google Glass are helping to give it an image problem it might not recover from.<\/p>\n

Read Full Story<\/a><\/p>\n

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via Fast Company http:\/\/www.fastcocreate.com\/1682956\/does-google-glass-have-a-branding-problem-marketing-experts-map-steps-to-mainstream-success?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Still in its test phase, Google Glass may be dorked to death before it gets the opportunity to take off. Here, marketing players from a range of agencies provide their assessment of Glass\u00e2\u20ac\u2122s chances and some suggestions for paving the way to mainstream success. Google\u00e2\u20ac\u2122s much-hyped wearable computer, Google Glass, has been touted by the … <\/p>\n

Continue reading “Does Google Glass Have A Branding Problem? Marketing Experts Map Steps To Mainstream Success”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[446,6,945],"class_list":["post-2711","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-fast-company","tag-ifttt","tag-teressa-iezzi"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-HJ","jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/2711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/2711\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=2711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=2711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}