{"id":2746,"date":"2013-05-20T09:17:01","date_gmt":"2013-05-20T13:17:01","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=2746"},"modified":"2013-05-20T09:17:01","modified_gmt":"2013-05-20T13:17:01","slug":"how-google-wins-over-users-by-giving-them-less","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/05\/20\/how-google-wins-over-users-by-giving-them-less\/","title":{"rendered":"How Google Wins Over Users By Giving Them Less"},"content":{"rendered":"<div>\n<div>\n<div>\n<p>User research may indicate that consumers want more choices. Google doesn\u00e2\u20ac\u2122t listen&#8211;and has rated highest among any other brand out there.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><em>Editor\u00e2\u20ac\u2122s note: The following is an excerpt from<\/em><a href=\"http:\/\/www.amazon.com\/Simple-Conquering-Complexity-Alan-Siegel\/dp\/1455509663\/ref%3Dsr_1_1?ie=UTF8&amp;amp;qid=1368560304&amp;amp;sr=8-1&amp;amp;keywords=simple%3A+conquering\"> Simple: Conquering the Crisis of Complexity<\/a> <em>by Alan Siegel and Irene Etzkorn.<\/em><\/p>\n<p><em>\u00e2\u20ac\u0153Focusing is about saying no. You\u00e2\u20ac\u2122ve got to say no, no, no. The result of that focus is going to be some really great products where the total is much greater than the sum of the parts.\u00e2\u20ac\u009d <\/em>&#8211;Steve Jobs<\/p>\n<p><a href=\"http:\/\/www.fastcodesign.com\/1672594\/how-google-wins-over-users-by-giving-them-less?partner=rss\">Read Full Story<\/a><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/i0.wp.com\/fastcompany.com.feedsportal.com\/c\/34823\/f\/647331\/s\/2c27bc74\/mf.gif?resize=1%2C1\" border=\"0\"><\/p>\n<div>\n<table border=\"0\">\n<tr>\n<td valign=\"middle\">\n<a href=\"http:\/\/share.feedsportal.com\/share\/twitter\/?u=http%3A%2F%2Fwww.fastcodesign.com%2F1672594%2Fhow-google-wins-over-users-by-giving-them-less&amp;t=How+Google+Wins+Over+Users+By+Giving+Them+Less\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/twitter.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a href=\"http:\/\/share.feedsportal.com\/share\/facebook\/?u=http%3A%2F%2Fwww.fastcodesign.com%2F1672594%2Fhow-google-wins-over-users-by-giving-them-less&amp;t=How+Google+Wins+Over+Users+By+Giving+Them+Less\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/facebook.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a href=\"http:\/\/share.feedsportal.com\/share\/linkedin\/?u=http%3A%2F%2Fwww.fastcodesign.com%2F1672594%2Fhow-google-wins-over-users-by-giving-them-less&amp;t=How+Google+Wins+Over+Users+By+Giving+Them+Less\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/linkedin.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a href=\"http:\/\/share.feedsportal.com\/share\/gplus\/?u=http%3A%2F%2Fwww.fastcodesign.com%2F1672594%2Fhow-google-wins-over-users-by-giving-them-less&amp;t=How+Google+Wins+Over+Users+By+Giving+Them+Less\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/googleplus.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a href=\"http:\/\/share.feedsportal.com\/share\/email\/?u=http%3A%2F%2Fwww.fastcodesign.com%2F1672594%2Fhow-google-wins-over-users-by-giving-them-less&amp;t=How+Google+Wins+Over+Users+By+Giving+Them+Less\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/email.png?w=525\" border=\"0\"><\/a>\n<\/td>\n<td valign=\"middle\"><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p><a href=\"http:\/\/da.feedsportal.com\/r\/165664141959\/u\/49\/f\/647331\/c\/34823\/s\/2c27bc74\/a2.htm\"><img decoding=\"async\" src=\"http:\/\/da.feedsportal.com\/r\/165664141959\/u\/49\/f\/647331\/c\/34823\/s\/2c27bc74\/a2.img\" border=\"0\"><\/a><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"http:\/\/pi.feedsportal.com\/r\/165664141959\/u\/49\/f\/647331\/c\/34823\/s\/2c27bc74\/a2t.img\" border=\"0\"><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?a=rHaJWT3R4wI:zuVnoVT1RI0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?d=yIl2AUoC8zA\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?a=rHaJWT3R4wI:zuVnoVT1RI0:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?i=rHaJWT3R4wI:zuVnoVT1RI0:V_sGLiPBpWU\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?a=rHaJWT3R4wI:zuVnoVT1RI0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?d=qj6IDK7rITs\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/fastcompany\/headlines\/~4\/rHaJWT3R4wI\" height=\"1\" width=\"1\"><\/p>\n<p>via Fast Company <a href=\"http:\/\/www.fastcodesign.com\/1672594\/how-google-wins-over-users-by-giving-them-less?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29\">http:\/\/www.fastcodesign.com\/1672594\/how-google-wins-over-users-by-giving-them-less?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User research may indicate that consumers want more choices. Google doesn\u00e2\u20ac\u2122t listen&#8211;and has rated highest among any other brand out there. Editor\u00e2\u20ac\u2122s note: The following is an excerpt from Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn. \u00e2\u20ac\u0153Focusing is about saying no. You\u00e2\u20ac\u2122ve got to say no, no, no. The result &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/gabrielsnyder.com\/notes\/2013\/05\/20\/how-google-wins-over-users-by-giving-them-less\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How Google Wins Over Users By Giving Them Less&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[992,446,6],"class_list":["post-2746","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-alan-siegel","tag-fast-company","tag-ifttt"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-Ii","jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/2746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=2746"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/2746\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=2746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=2746"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=2746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}