{"id":3087,"date":"2013-07-12T10:23:45","date_gmt":"2013-07-12T14:23:45","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=3087"},"modified":"2013-07-12T10:23:45","modified_gmt":"2013-07-12T14:23:45","slug":"there-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/07\/12\/there-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine\/","title":{"rendered":"There Are More Eyes on Your Facebook Posts Than You Can Even Imagine"},"content":{"rendered":"<div>\n<div>\n<div>\n<p>A recent report from Stanford University and Facebook suggests we consistently underestimate the size of our audience on social media. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Whether you&#8217;re a ninja, guru, or mere mortal user of social media, you&#8217;ve likely guessed how many people read your Facebook posts. Among the estimation techniques reported in <a target=\"_blank\" href=\"http:\/\/hci.stanford.edu\/publications\/2013\/invisibleaudience\/invisibleaudience.pdf\">a recent study<\/a> by Stanford University and Facebook: \u00e2\u20ac\u0153I figured about half of the people who see it will \u00e2\u20ac\u02dclike\u00e2\u20ac\u2122 it, or comment on it\u00e2\u20ac\u009d; \u00e2\u20ac\u0153number of people who liked it times 4\u00e2\u20ac\u009d; and \u00e2\u20ac\u0153maybe a third of my friends saw it.\u00e2\u20ac\u009d <\/p>\n<p>It turns out, however, that none of these strategies are particularly accurate. Throughout June 2012, researchers tracked Facebook posts from 220,000 users while asking the posts&#8217; authors to guess how many friends had seen individual updates. On average, participants guessed their audience was about 27% of its true size.<\/p>\n<p><a href=\"http:\/\/www.fastcompany.com\/3014190\/there-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine?partner=rss\">Read Full Story<\/a><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"1\" width=\"1\" src=\"https:\/\/i0.wp.com\/fastcompany.com.feedsportal.com\/c\/34823\/f\/647331\/s\/2e92709d\/mf.gif?resize=1%2C1\" border=\"0\"><\/p>\n<div>\n<table border=\"0\">\n<tr>\n<td valign=\"middle\"><a target=\"_blank\" href=\"http:\/\/share.feedsportal.com\/share\/twitter\/?u=http%3A%2F%2Fwww.fastcompany.com%2F3014190%2Fthere-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine&#038;t=There+Are+More+Eyes+on+Your+Facebook+Posts+Than+You+Can+Even+Imagine\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/twitter.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a target=\"_blank\" href=\"http:\/\/share.feedsportal.com\/share\/facebook\/?u=http%3A%2F%2Fwww.fastcompany.com%2F3014190%2Fthere-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine&#038;t=There+Are+More+Eyes+on+Your+Facebook+Posts+Than+You+Can+Even+Imagine\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/facebook.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a target=\"_blank\" href=\"http:\/\/share.feedsportal.com\/share\/linkedin\/?u=http%3A%2F%2Fwww.fastcompany.com%2F3014190%2Fthere-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine&#038;t=There+Are+More+Eyes+on+Your+Facebook+Posts+Than+You+Can+Even+Imagine\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/linkedin.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a target=\"_blank\" href=\"http:\/\/share.feedsportal.com\/share\/gplus\/?u=http%3A%2F%2Fwww.fastcompany.com%2F3014190%2Fthere-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine&#038;t=There+Are+More+Eyes+on+Your+Facebook+Posts+Than+You+Can+Even+Imagine\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/googleplus.png?w=525\" border=\"0\"><\/a>\u00c2\u00a0<a target=\"_blank\" href=\"http:\/\/share.feedsportal.com\/share\/email\/?u=http%3A%2F%2Fwww.fastcompany.com%2F3014190%2Fthere-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine&#038;t=There+Are+More+Eyes+on+Your+Facebook+Posts+Than+You+Can+Even+Imagine\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/res3.feedsportal.com\/social\/email.png?w=525\" border=\"0\"><\/a><\/td>\n<td valign=\"middle\"><\/td>\n<\/tr>\n<\/table>\n<\/div>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?a=ZqDmQ6Wq0tg:sd2dvn_IG4w:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?d=yIl2AUoC8zA\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?a=ZqDmQ6Wq0tg:sd2dvn_IG4w:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?i=ZqDmQ6Wq0tg:sd2dvn_IG4w:V_sGLiPBpWU\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?a=ZqDmQ6Wq0tg:sd2dvn_IG4w:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/fastcompany\/headlines?d=qj6IDK7rITs\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"1\" width=\"1\" src=\"http:\/\/feeds.feedburner.com\/~r\/fastcompany\/headlines\/~4\/ZqDmQ6Wq0tg\"><\/p>\n<p>via Fast Company http:\/\/www.fastcompany.com\/3014190\/there-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report from Stanford University and Facebook suggests we consistently underestimate the size of our audience on social media. Whether you&#8217;re a ninja, guru, or mere mortal user of social media, you&#8217;ve likely guessed how many people read your Facebook posts. Among the estimation techniques reported in a recent study by Stanford University and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/gabrielsnyder.com\/notes\/2013\/07\/12\/there-are-more-eyes-on-your-facebook-posts-than-you-can-even-imagine\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;There Are More Eyes on Your Facebook Posts Than You Can Even Imagine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1031,6,1032,1033],"class_list":["post-3087","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-feedly","tag-ifttt","tag-recently-read","tag-saved-for-later"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-NN","jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/3087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=3087"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/3087\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=3087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=3087"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=3087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}