{"id":3460,"date":"2013-09-13T09:18:51","date_gmt":"2013-09-13T13:18:51","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=3460"},"modified":"2013-09-13T09:18:51","modified_gmt":"2013-09-13T13:18:51","slug":"the-nsa-effect-scandal-casts-35b-shadow-over-u-s-cloud-computing","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/09\/13\/the-nsa-effect-scandal-casts-35b-shadow-over-u-s-cloud-computing\/","title":{"rendered":"The NSA Effect: Scandal Casts $35B Shadow Over U.S. Cloud Computing"},"content":{"rendered":"


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Many execs in the digital media and marketing industries cringe at the notion that the National Security Administration surveillance scandal has any ties to their consumer data-collection practices. As that debate rages on, a bedrock of the consumer data explosion — cloud computing — could be at risk in the U.S.<\/p>\n

An August report from the Information Technology and Innovation Foundation predicts as much as $35 billion could leak from the U.S. cloud computing market by 2016 if foreign clients pull business from U.S.-based cloud services. By 2016, Gartner estimated the public cloud computing sector would generate $207 billion.<\/p>\n

Advertising agencies, ad tech firms offering marketing software and data management services, and brands themselves use U.S.-based cloud services, which allow relatively easy, cost-efficient access to data they use to run digital ad targeting, email marketing efforts, site optimization and loyalty programs. Amazon is one of the largest providers of cloud-based data services. Even average web users store data such as document and music files in the cloud via services such as Google Drive and Dropbox.<\/p>\n

Continue reading at AdAge.com<\/a><\/p>\n

via Advertising Age – Homepage http:\/\/adage.com\/article\/digital\/nsa-effect-scandal-casts-35b-shadow-u-s-cloud-computing\/244089\/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge\/Digital<\/p>\n","protected":false},"excerpt":{"rendered":"

Many execs in the digital media and marketing industries cringe at the notion that the National Security Administration surveillance scandal has any ties to their consumer data-collection practices. As that debate rages on, a bedrock of the consumer data explosion — cloud computing — could be at risk in the U.S. An August report from … <\/p>\n

Continue reading “The NSA Effect: Scandal Casts $35B Shadow Over U.S. Cloud Computing”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1031,6,1032,1033],"class_list":["post-3460","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-feedly","tag-ifttt","tag-recently-read","tag-saved-for-later"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-TO","jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/3460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=3460"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/3460\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=3460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=3460"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=3460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}