{"id":3513,"date":"2013-09-24T09:18:47","date_gmt":"2013-09-24T13:18:47","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=3513"},"modified":"2013-09-24T09:18:47","modified_gmt":"2013-09-24T13:18:47","slug":"redskins-rebrand-would-cost-15-million","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2013\/09\/24\/redskins-rebrand-would-cost-15-million\/","title":{"rendered":"Redskins Rebrand Would Cost $15 Million"},"content":{"rendered":"<p><a href=\"http:\/\/adage.com\/article\/news\/redskins-rebrand-cost-15-million\/244295\/?utm_source=News&#038;utm_medium=feed&#038;utm_campaign=Feed:+AdvertisingAge\/News\"><\/a><\/p>\n<p>Washington Redskins owner Dan Snyder used to be able to ride out the storm whenever critics mounted another campaign to get him to change the team name some consider a racist slur against Native Americans.<\/p>\n<p>&quot;Never,&quot; is the answer he&#8217;s given in the past. But this year, the barrage of criticism &#8212; fanned by social media, regular media and advertising &#8212; has reached an all-time high, leading some to wonder if the team that plays in Washington will have to plunk down $15 million to change its name.<\/p>\n<p>The Oneida Indian Nation, based in upstate New York, has been making headway with a radio campaign and &quot;ChangeTheMascot.org&quot; website declaring it&#8217;s &quot;simply wrong to use the offensive term &quot;Redskins&#8217; to sell anything, much less an NFL team.&quot; And Sports Illustrated&#8217;s Peter King and USA Today&#8217;s Christine Brennan have vowed not to use the word &quot;Redskins&quot; again.<\/p>\n<p><a href=\"http:\/\/adage.com\/article\/news\/redskins-rebrand-cost-15-million\/244295\/?utm_source=News&#038;utm_medium=feed&#038;utm_campaign=Feed:+AdvertisingAge\/News\">Continue reading at AdAge.com<\/a><\/p>\n<p>via Advertising Age &#8211; Homepage http:\/\/adage.com\/article\/news\/redskins-rebrand-cost-15-million\/244295\/?utm_source=News&#038;utm_medium=feed&#038;utm_campaign=Feed:+AdvertisingAge\/News<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Washington Redskins owner Dan Snyder used to be able to ride out the storm whenever critics mounted another campaign to get him to change the team name some consider a racist slur against Native Americans. &quot;Never,&quot; is the answer he&#8217;s given in the past. But this year, the barrage of criticism &#8212; fanned by social &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/gabrielsnyder.com\/notes\/2013\/09\/24\/redskins-rebrand-would-cost-15-million\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Redskins Rebrand Would Cost $15 Million&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1031,6,1032,1033],"class_list":["post-3513","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-feedly","tag-ifttt","tag-recently-read","tag-saved-for-later"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-UF","jetpack_likes_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/3513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=3513"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/3513\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=3513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=3513"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=3513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}