{"id":477,"date":"2012-06-19T07:46:17","date_gmt":"2012-06-19T11:46:17","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=477"},"modified":"2012-06-19T07:46:17","modified_gmt":"2012-06-19T11:46:17","slug":"why-newspapers-were-vulnerable","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2012\/06\/19\/why-newspapers-were-vulnerable\/","title":{"rendered":"Why Newspapers Were Vulnerable"},"content":{"rendered":"<p>The\u00c2\u00a0<a href=\"http:\/\/blogs.hbr.org\/fox\/2012\/06\/why-newspapers-were-doomed.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29&amp;utm_content=Google+Reader\">monopoly mindset<\/a>:\u00c2\u00a0<\/p>\n<blockquote>\n<p>The business model that the owners of the metro dailies gravitated toward in the decades after World War II was this: 1) establish monopoly, 2) milk that monopoly. The monopoly was on the delivery of printed advertising messages into homes in a given city or (better) metropolitan area: department store ads, supermarket ads, car dealer ads, and, most of all, classifieds.\u00c2\u00a0Notice that I didn&#8217;t mention news. That&#8217;s because, once a monopoly was established, the editorial content of a newspaper had no detectable impact on its financial success.<\/p>\n<\/blockquote>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/andrewsullivan\/rApM?a=TZoDpICzYPY:ZjI2p-4rsH4:H0mrP-F8Qgo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/andrewsullivan\/rApM?d=H0mrP-F8Qgo\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/andrewsullivan\/rApM\/~4\/TZoDpICzYPY\" height=\"1\" width=\"1\"><\/p>\n<p>via The Daily Dish | By Andrew Sullivan <a href=\"http:\/\/andrewsullivan.thedailybeast.com\/2012\/06\/why-newspapers-were-always-doomed.html?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+andrewsullivan%2FrApM+%28The+Daily+Dish%29\">http:\/\/andrewsullivan.thedailybeast.com\/2012\/06\/why-newspapers-were-always-doomed.html?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+andrewsullivan%2FrApM+%28The+Daily+Dish%29<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00c2\u00a0monopoly mindset:\u00c2\u00a0 The business model that the owners of the metro dailies gravitated toward in the decades after World War II was this: 1) establish monopoly, 2) milk that monopoly. The monopoly was on the delivery of printed advertising messages into homes in a given city or (better) metropolitan area: department store ads, supermarket ads, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/gabrielsnyder.com\/notes\/2012\/06\/19\/why-newspapers-were-vulnerable\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why Newspapers Were Vulnerable&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[182,6,183],"class_list":["post-477","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-andrew-sullivan","tag-ifttt","tag-the-daily-dish-by-andrew-sullivan"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-7H","jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}