![\"\"](\"https:\/\/i0.wp.com\/uploads.neatorama.com\/wp-content\/uploads\/2012\/06\/apple-store.jpg?resize=500%2C375\" "\\"apple")
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Every design element of an Apple Store is arranged to subtly encourage visitors to become customers. The computer screens, for example, are angled at 70\u00c2\u00b0 to compel users to adjust them. Touching the screen lets users experience Apple products tactility and increases the desire to purchase one:<\/p>\n
\nThe point, explains Carmine Gallo, who is writing a book on the inside workings of the Apple Store, is to get people to touch the devices. \u00e2\u20ac\u0153The main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle,\u00e2\u20ac\u009d he says \u00e2\u20ac\u201d \u00e2\u20ac\u0153in other words, to touch the computer.\u00e2\u20ac\u009d<\/p>\n
A tactile experience with an Apple product begets loyalty to Apple products, the thinking goes \u00e2\u20ac\u201d which means that the store exists to imprint a brand impression on visitors even more than it exists to extract money from them. \u00e2\u20ac\u0153The ownership experience is more important than a sale,\u00e2\u20ac\u009d Gallo notes. Which means that the store \u00e2\u20ac\u201d and every single detail creating the experience of it \u00e2\u20ac\u201d are optimized for customers\u00e2\u20ac\u2122 personal indulgence. Apple wants you to touch stuff, to play with it, to make it your own.<\/p>\n<\/blockquote>\n
Link<\/a> -via Kottke<\/a> | Photo: Oswaldo Rubio<\/a><\/p>\n
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