{"id":761,"date":"2012-07-20T07:45:56","date_gmt":"2012-07-20T11:45:56","guid":{"rendered":"http:\/\/gabrielsnyder.com\/notes\/?p=761"},"modified":"2012-07-20T07:45:56","modified_gmt":"2012-07-20T11:45:56","slug":"google-clicks-fly-as-ad-rates-fall","status":"publish","type":"post","link":"http:\/\/gabrielsnyder.com\/notes\/2012\/07\/20\/google-clicks-fly-as-ad-rates-fall\/","title":{"rendered":"Google clicks fly as ad rates fall"},"content":{"rendered":"<p>Google took a click-licking, but kept on ticking.The search giant continued to make less money \u00e2\u20ac\u201d a 16 percent decline in costs per click \u00e2\u20ac\u201d from each online ad, but made it up on volume as a 42 percent jump in ad inventory helped lead to higher revenues.While discussing second-quarter&#8230;<\/p>\n<p>via NY Post: Business <a href=\"http:\/\/www.nypost.com\/p\/news\/business\/google_clicks_fly_as_ad_rates_fall_uN8cY6XtKEZlQSMU0RNhyM?utm_medium=rss&#038;utm_content=%20%20%20%20%20%20%20%20Business\">http:\/\/www.nypost.com\/p\/news\/business\/google_clicks_fly_as_ad_rates_fall_uN8cY6XtKEZlQSMU0RNhyM?utm_medium=rss&#038;utm_content=%20%20%20%20%20%20%20%20Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google took a click-licking, but kept on ticking.The search giant continued to make less money \u00e2\u20ac\u201d a 16 percent decline in costs per click \u00e2\u20ac\u201d from each online ad, but made it up on volume as a 42 percent jump in ad inventory helped lead to higher revenues.While discussing second-quarter&#8230; via NY Post: Business http:\/\/www.nypost.com\/p\/news\/business\/google_clicks_fly_as_ad_rates_fall_uN8cY6XtKEZlQSMU0RNhyM?utm_medium=rss&#038;utm_content=%20%20%20%20%20%20%20%20Business<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[194,6,193],"class_list":["post-761","post","type-post","status-publish","format-standard","hentry","category-google-reader","tag-by-garett-sloane","tag-ifttt","tag-ny-post-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2skW4-ch","jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/comments?post=761"}],"version-history":[{"count":0,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/posts\/761\/revisions"}],"wp:attachment":[{"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/media?parent=761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/categories?post=761"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/gabrielsnyder.com\/notes\/wp-json\/wp\/v2\/tags?post=761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}