From a study in the APS journal Psychological Science: "Sexual imagery is often used in magazine and TV ads, presumably to help entice buyers to purchase a new product. But new research suggests that women tend to find ads with sexual imagery off-putting, unless the advertised item is priced high enough.
The findings, published in Psychological Science, a journal of the Association for Psychological Science, reveal that women’s otherwise negative attitudes about sexual imagery can be softened when the images are paired with a product that connotes high worth."
via reddit.com/r/science
via MetaFilter http://www.metafilter.com/134697/Women-find-sexually-explicit-ads-unappealing-unless-the-price-is-right